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Automotive (PPF & ceramic coating)

A luxury detailer that was paying for car-wash clicks

$5K+
in broad-match clicks going to the wrong audience, which we cut
0
account-level negative keywords existed, until we built the list
55
negatives added to block car washes, dealerships, and body shops
GHL
CRM and call tracking stood up so leads can finally be measured

The challenge

Alset Custom installs paint protection film and ceramic coatings on luxury vehicles, a premium, high-ticket service. But its Google Ads had zero account-level negative keywords, so it was paying for clicks from people searching for car washes, dealerships, and body shops. Two broad keywords alone burned more than $5,000 with almost nothing to show for it. Worse, the account could not reliably measure its own leads.

What we did

  • Cleaned up the search terms with a 55-term negative keyword list, blocking the car washes, dealerships, chains, and DIY searches that were draining the budget.
  • Tightened the wasteful broad-match keywords and protected the one that was actually producing jobs.
  • Stood up a GoHighLevel CRM with dedicated phone-call tracking and missed-call text-back, so every lead is finally captured, measured, and followed up.

Results

The budget now reaches buyers searching for PPF and ceramic coating, not a car wash, and for the first time the shop can actually track the calls and leads its ads produce. The client reports a significant increase in business.