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Solar & home services

More solar leads at a lower cost, in a single quarter

64%
more leads, quarter over quarter
-17%
lower cost per lead over the same quarter
2.7x
growth in search impression share, to 37.8%
#1
solar advertiser in their Colorado market

The challenge

A Colorado solar, roofing, and battery contractor competes in one of the most crowded solar markets in the country. The goal: more qualified leads, without cost per lead climbing as spend scaled.

What we did

  • Rebuilt tracking (form plus call tracking) so every lead was attributed correctly.
  • Concentrated budget on Colorado and paused the out-of-state tests.
  • Segmented ad groups (solar, detach-and-reset, battery) and kept a 433-term negative list on real buyers.
  • Reactivated and grew Local Services Ads.

Results

In one quarter, leads grew 64% (about 75 to 122) while cost per lead dropped 17% ($121 to $101). Search impression share nearly tripled to 37.8%, making them the number one solar advertiser in their market.

This was a defined engagement, and the numbers reflect that period. The takeaway holds either way: concentrate the budget, clean the tracking, and the leads go up as the cost comes down.