Skip to content
← All case studies

Senior living

Winning senior-living families directly, instead of paying a $10,000 finder's fee

$69
cost per lead, vs $10,000+ per aggregator placement
$10K+
what aggregators charge per placed resident, the fee we help avoid
84%
of search demand was capped by budget, not ad performance
12.9%
conversion rate on non-branded search

The challenge

A locally owned assisted living and memory care community competes against national referral aggregators that charge $10,000 or more for every resident they place. It wanted to win those families directly, on a modest budget.

What we did

  • Ran non-branded, geo-targeted search for assisted living and memory care, skipping branded terms that mostly draw job seekers.
  • Integrated call tracking so every call is attributed and categorized, not just counted.
  • Used exact-match to reach decision-ready families before an aggregator could.

Results

In Q1, the program drove 138 leads at $69 each on under $10,000 in spend, a fraction of a single aggregator placement fee. And the data showed the ceiling was budget, not performance: the top campaign was losing 84% of available impressions purely to budget. The demand is there to capture.

A note on honesty: a lead here is a qualified inquiry, not a confirmed move-in. The point is the economics.