The challenge
Supplements are one of the most heavily policed categories on Google. For a doctor-formulated men’s-health brand selling prostate, nitric oxide, and testosterone products, a single disease-treatment phrase in a product title or landing page can get the whole catalog disapproved and the ads switched off. Keeping the products live is half the battle. Making them profitable is the other half.
What we did
- Run the full Google program: Search, Shopping, and Performance Max, all tied to a Google Merchant Center feed of roughly 145 products.
- Engineered the catalog for compliance: rewrote 58 product descriptions and 41 titles, swapping disease-treatment claims (treat, cure, lower) for compliant structure-function language (supports, promotes), and stripping named conditions and drug-mechanism claims.
- Audited 181 products plus the landing pages and video creative behind them, fixing the highest-risk violations phrase by phrase.
Results
The catalog stays approved and serving in Google’s strictest category, and the account runs at roughly a 1.2x to 1.5x return on ad spend on Google’s last-click reporting, and over 2.5x on brand search. Conversions are up about 40% year over year.
The unglamorous compliance work is exactly what keeps the profitable machine switched on. Most agencies cannot keep these products live at all.